What do we use smartwatches for?

Since wearables are out there new functionalities are wrapping new devices. Last week we had new models from Motorola, Sony, Samsung, LG and Asus. All of them with new brilliant features, lighter screen and better batteries. But, are we really interested in all these features? Statista has highlighted the most valuable features a smartwatch must have based …

Are you a smartphone addicted? Find it out

Smartphones are everywhere. It’s calculated that we are going to reach 1.75 billion smartphones on earth by the end of 2014 and in many countries people own even two or three mobile phones each. It’ undeniable that smartphones have completely changed our life, in a good, but also, in a bad way. We are changing …

#BendGate. The new iPhone is bending for real?

During the last week a viral news has invaded social media. It’s the #BendGate (trending Twitter hashtag), a phenomenon involving the new iPhone 6 Plus which, according to some sources, it’s extremely easy to bend. The viral story began when a guy posted a video saying that, according to MacRumors, the new iPhone Plus is light, …

A new marketing scenario with wearables

A random day in a very close future… It’s a typical busy day in New York City. People are running along the streets and yellow cabs are flowing down the avenues like a slow blood stream. Most of people now wear a Google Glass eyewear, a wi-fi bracelet or smartwatch. We all know how many …

WhatsApp ready to launch free voice calls?

After the acquisition by Facebook for $19 billion early this year, it is more and more clear the big picture Zuckerberg has outlined for WhatsApp. During the last MWC, WhatsApp CEO’s Jan Koum has announced that voice calls will be available on the app. This is a good news since right now the only two services providing …

The new Apple Pay is going to change mobile payments

Apple just announced the new iPhone 6 and iPhone 6 Plus. Brilliant new devices, with a larger and better screen, improved CPU (A8) and better performance. But I don’t want to highlight the full new features, which you can read on the Apple website, but focus on one of the top new features Apple introduced …

The most used apps in the States

Looks like americans mobile users can’t live without Facebook. And I can bet they are not the only one considering the huge amount of time spent every day using apps on our devices. As you can see, Social Networking is the top category when we talk about mobile apps. With a 25% share it’s absolutely …

The new iPhone 6 will have NFC for mobile payments

It was expected even for the iPhone 5s but, this time, Apple will include the long awaited NFC to allow users pay directly with their iPhone. NFC technology enables simple and safe two-way interactions between electronic devices, allowing consumers to perform contactless transactions, access digital content, and connect electronic devices with a single touch. Possible usage …