Netflix expansion in Europe, who’s next?

netflix expansion in Europe

With over 40 million subscribers worldwide (10 million more than in the last year) Netflix is growing his streaming empire and it’s planning to pursue it’s expansion in Europe and internationally. The international subscribers are now 9.2 million and this numbers is making Netflix’s CEO Reed Hastings thinking about bringing the famous streaming platform all over the world.

“Our success this year in increasing international net additions to nearly the level of our domestic net additions shows substantial momentum and confirms our belief there is a big international opportunity for Netflix,” Hastings said.

With a net income of $32 million and revenue of $1.1 billion, Netflix is investing in international markets and, for the company, this means that it will pursue additional markets in 2014 including an expansion in Europe.


Netflix expects to have 70 and 80% of its revenue in international markets in the future. The first “european test” was Netherlands in 2013 and the plan for 2014 is to involve other Countries in Europe. Recently a job post has been shared saying:

“We are looking for highly motivated individuals with the right mix of technical, organizational and communication skills to provide localization for the Netflix experience in the following languages: Turkish, Dutch, Hindi, French, and Korean.”

So, the Netflix expansion in Europe will probably include Germany and France as next targets. Furthermore recent news  reported a meeting held by Netflix’s executives with the French president’s staff.

Who’s next?