Yes, Email marketing is still very important to grow your business
In the digital era everybody is trying to invent something new and relevant to leverage their digital marketing strategy.
Mobile usage is growing more and more and “by 2016 there are expected to be more smartphones in the world than people”
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So why just concentrate on a fancy app, new engagement strategies and SoLoMo competitions? Email Marketing is still very important and here are 3 bullet points to confirm it:
1. EMAIL IS PERSONAL AND DIRECT: Most of people are focused on native apps and push notifications but smartphones are the n.1 place where you check your emails. Directly, personally and immediately. Even more, we are more likely to buy something when we receive emails offers. And, most important, pictures links and drive traffic to your website.
2.EMAIL IS MORE PROFESSIONAL THAN ANY OTHER SOCIAL MEDIA: If you are running a B2B business sometime you don’t fell comfortable approaching clients on social networks. Emails are still the most professional way to do it.
3.NUMBERS COUNT: Email users are almost three time more than Facebook and Twitter users combined. They make up just 0.2% of the number of emails sent each day.
-> You may like: 7 SOCIAL MEDIA TRENDS FOR 2014
RT @St3Mongardi: Email is still one of the most relevant marketing activites & investments #eMwebinar pic.twitter.com/lrB8SBkxiV
— eMarketer (@eMarketer) 12 Dicembre 2013
So, before considering something new, look at your email marketing strategy. Is it good?
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What evidence is there to assert that “email is more professional than any other social media”?
I have received plenty of e-mails that have not been well-implemented (and therefore are non-professional) and I have had lots of high quality professional interactions on social networks, such as LinkedIn.
Ultimately, it is the message which is either ‘professional’ or ‘not professional’, not the medium on which it is conveyed.
Hi Nick, I agree with you. Sometimes Social, as LinkedIn, are more professional than a spam mail. But, in general, when you send and receive a business message it is better to officially send it by email.
i agree with you at that what evidence is that email users are 3 times more than the social media users…. i can’t believe it.