Mobile shoppers are growing even if a large part of them still prefer buying from desktop. I have recently posted a content about this topic and why the shopping experience is still better from desktop and what you can do to increase your conversion rate from mobile. You can find the entire post HERE
The users rate
But mobile is growing and so it are shopping apps. In fact about the 26% of mobile shoppers have used a shopping app in the last month to purchase a good.
The users age
The most educated users age-range are the young adults. 30% of them have 25 to 34 years old, 29% are 16 to 24 years old. Millennials is of course the most engage users segment
The users gender
And what about the gender? Of course women love shopping! That’s why 28% of them are women and 24% are men.