Mobile shoppers are growing even if a large part of them still prefer buying from desktop. I have recently posted a content about this topic and why the shopping experience is still better from desktop and what you can do to increase your conversion rate from mobile. You can find the entire post HERE The …
Continue reading “Are you using shopping apps? Here is the average usage”
What is Meerkat, the app evaluated $40 million just a couple of week after its launch. If you are a tech lover and you are following the recent news, you probably already know Meerkat and what it is about. Well, the Meerkat is an animal, also known suricate. It is a funny little pet living in …
Continue reading “What is Meerkat and why it is the app of the moment”
Ok, we all love surfing online using our smartphones and ecommerce is growing very fast. New apps and websites are facilitating the purchasing process since brands are aware of the huge potential of m-commerce. But online shoppers are not yet so confident to use smartphones to buy. Most of us prefer to check out prices, compare them and research …
Continue reading “Online shoppers still prefer buying from desktop”
WhatsApp, the famous messaging app acquired by Facebook in 2014, has just released its web version. Now you’ll be able to chat directly from your laptop, without pulling out your smartphone to reply. The web extension is available just for Google Chrome and so not for iOS users. If you are an Android, Blackberry, Windows …
Continue reading “WhatsApp on desktop: A new tool for enterprises?”
“In 400 ft turn left” Con una leggera vibrazione sul polso, Google mi avvisa che a breve dovrò girare a sinistra. E ad ogni vibrazione, corrisponde un’indicazione. Un mondo a portata di… polso Con Android Wear si può fare anche questo. Sempre con il proprio smartphone in tasca, è possibile parlare al proprio smartwatch e …
Continue reading “[ITA] Wearable: quando la pubblicità bussa sulla nostra pelle.”
The App Store and Play Store are flooded by millions of apps. To be more precise there are over 1.3 million apps available on Google Play Store and 1.2 million on Apple App Store ( Statista 2014) Seeing these numbers it’s impossible to ignore the huge market and business opportunities and many people try to …
Continue reading “Want to create a new app? keep in mind these 5 priorities”
Our fellow mobile phone is following us everyday and everywhere. With an app you can do almost everything but, there are still something it can’t do. Pictures and camera are one of the main reasons why people is enjoying so much their device and Instagram success was born just around it. But digital makes our …
Once upon a time there was retail. People just checked in, look around and buy. Proximity marketing was represented just by colored and lighting posters promoting the local venues. Later on, there was a guy turning billboards and screaming to promote a store and grab customers’ attention. And today? Today mobile is changing the game …
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