Is it better a business or a personal page on Instagram?

There’s a question many people ask themselves when it comes to start an Instagram account. Is it better a business page or a personal page? Should I keep my page with a business look and feel or use my personal account for branding? I had exactly the same dilemma when I decided to use Instagram …

Perché scontare o regalare il prodotto uccide la tua startup

Quando si inizia una nuova attività, o startup che dir si voglia, molti si trovano nell’ardua posizione di dover decidere come posizionare sul mercato il proprio prodotto o servizio. La modalità preferita dalle aziende operanti nel tech, o nella vendita di prodotti e software online, è il freemium, ossia offrire una parte del servizio gratis ed …

The best cities where to launch your company in the USA

When you are about to launch a startup there are many things and risks to consider and one of that is where to start your business. Ted Zoller, Associate professor of Strategy and Entrepreneurship at the University of North Carolina, has outlined the best cities in the USA divided in three categories on the basis …

6 tools to grow your business online: Newsletter and more

In a social media dominated world is email marketing still so important? Today a huge amount of purchases and transactions are made online. PayPal, one of the major online payment service, grew to 64.3 billion U.S dollars just in the last quarter of 2014 in net payment volume. New business are growing every day, some of them …