We’ve already talked about the Digital trends for 2015 and one of those is Marketing Automation. But what exactly is it? And how can it be really helpful for your business? To have a better understanding of it and how it works I talked to Raz Choudhury, CEO and Founder at LeaDNA. “LeaDNA was built from the …
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Technology is changing how we work and disruptive ideas change our habits, save us time and let us being “free” A startup operates in a fast changing environment, facing new challenges and risks everyday. Especially in the tech industry, it’s important to work fast and be flexible. The fast rising of startups and technopreneurs have …
Ok. I want to hit the point immediately. What a startup really needs to focus on is sales. I have recently watched a video by Steli Efti, Close.io CEO, during a great pitch at Pioneers Festival. The video is very interesting and in addition to Steli’s funny stories, there is a lot of juicy stuff …
In a smartphone dominated world, instant messaging is becoming the major communication tool If we think about instant messaging what kind of mobile apps jump you in mind? Probably the first one is WhatsApp, if you are older. After the acquisition by Facebook for $19 billion it is probably the most popular here. Actually, the …
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In a Facebook dominated social media scenario, is there any chance for a new giant? Facebook is widely dominating the social media scene today and it’s the number one for users, who have an account, but also for active users. Below is a chart, created by GlobalWebIndex, where are listed the most used social media …
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When you have to read a post in english, what it your first thought? “No problem, I can handle it.” or “Well, where can I find it in my mother language?” [polldaddy poll=8510075] If you are in the second case don’t worry. This is a problem many people have, especially in Italy. When you have …
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Today we are overwhelmed by notifications, apps and social networks plays a massive role in this digitalized world. Whether you are using it for your personal branding or for your company it doesn’t change the game. We are spending a LOT of time posting updates, choosing the best pictures and thinking about the best strategy to use. …
Entrepreneurship is all about toughness, capacity and persistence. When you create your own company you must be able to handle multiple business branches as Marketing, Accountancy, Sales and HR. Especially in the tech industry, a success factor for your startup can be represented by your personal branding and online reputation. “All of us need to understand …
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